Meta Quest 3 Launch

Meta aimed to launch the newly released Quest 3 in the Canadian market. Since there was no advertising agency presence in Canada, Meta teamed up with Best Buy's Creative to help introduce this unique product to their Canadian audience. The launch featured one of the most celebrated game titles, Ghostbusters.

The campaign was a multi-channel effort designed to drive awareness and reach for the latest Meta Quest 3 VR headsets across Canada. It resulted in over 166 million impressions, 19 million video views with a 68% completion rate, and 514,000 clicks.